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User Stories – strategic value?
I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool. I currently work for a small digital consultancy within a not-for-profit...
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Designing experience for competitive advantage
In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely...
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Experience / Design Principles
What are they? Design principles (also called experience attributes) describe the experience core values of a product or a service. They can be visually oriented objectives that describe the...
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